RESTON, Va., Dec. 3, 2019 /PRNewswire/ -- Triblio announced today the release of Smart Pages, the latest product line in the company's award-winning account-based marketing (ABM) platform. A Smart Page is a unique webpage customized to the needs, interests, and buying profile of a specific account. When marketers use Smart Pages to curate content, sales reps can deliver a more personalized experience to each of their target accounts.
"We developed Smart Pages to equip sales teams with the right content to guide prospects through the purchase journey," said Andre Yee, Founder, and CEO of Triblio. "Marketers don't always have the bandwidth or the resources to help sales with prospect follow-up. The Triblio Smart Page module allows reps to enhance the buying experience at scale."
Marketers now have the option to add Triblio's Smart Page module to their ABM program. For any given audience, marketers can design Smart Page templates where the messaging and content are in line with existing campaigns. Using Triblio's visual editor, marketers can build and style Smart Page templates in minutes, and they can use merge fields to quickly insert account-specific messaging at scale.
Triblio automatically generates 1:1 Smart Pages with custom URLs for all the accounts in a selected audience. Sales users can access account-specific Smart Pages and metrics in existing sales tools like SalesLoft, SalesForce, Dynamics, and HubSpot. In addition, sales reps are able to edit individual Smart Pages for further personalization on the account level.
"Custom landing pages are a great way to engage your key ABM accounts. The only limitation has been running them at scale with limited marketing resources. What makes Triblio's new Smart Pages exciting is that they give marketers the ability to personalize content for hundreds of accounts for true 1:1 sales and marketing outreach," said Tom Mahoney, Director, Marketing Operations at DLT Solutions, a Tech Data company.
For more details about Triblio Smart Pages, please visit https://triblio.com/smart-pages/
Triblio's Account-Based Marketing (ABM) platform orchestrates marketing and sales campaigns at every stage of the purchase journey. In a single platform, Triblio combines account-based advertising, web personalization, and sales activation features to orchestrate campaigns across multiple channels. These campaign tools and analytics run on a proprietary AI-powered purchase intent engine that scores the level of interest each account has in making a purchase. With Triblio, customers like FinancialForce, Plex, and Trapeze Group scale 1:1 account targeting to grow awareness, engagement, and pipeline within their target accounts. Triblio's ABM platform has won CODiE awards for 3 years in a row. To learn more, visit www.triblio.com